Business as far as I can tell is exactly like life.
Once you have everything you’ve wished for whether its money, or cars or a successful small business, what matters comes into focus.
Connection is what will build your business, brand, sell your products or build your community and lack of connection is most assuredly what will stop whatever you’re doing from growing.
The only true way to build connection is to actually give a shit.
Whether you connect in person or on social, you’ve got to interact and start conversations with the people who take notice.
Giving a shit means that you’ll find creative ways to connect, you’ll ask better questions and when you provide value to others you’ll do so on a much deeper level.
You’ll basically set yourself up to be a leader in whatever you choose to do IF you’re passionate about it enough to put in the time and effort it takes to connect.
It isn’t easy, it takes a lot of work and a ton of time, but if you’re willing to go the extra mile day in and day out to build a strong foundation of people willing to support you than you’ve won.
You’ve won because that’s realy all that life comes down too, the relationships you build along the journey and how many people you’ve helped along the way.
We all know this, yet we still fail to act on our knowledge.
In my opinion, people fail to act because they don’t see the quick results. Building relationships in business is exactly like growing in a long-term romantic relationship. Sure at first you really like each other and you laugh at each others crappy jokes but as the years go on you actually begin to love each other, know each other on a different level and if it’s really good, you wouldn’t trade it for anything.
Branding is the same thing. It takes patience, effort, time and even forgiveness at times. If you can understand the similarities and your in a position of geniunely caring about what you do, you will succeed against all odds.
A brand isn’t built from a logo or pictures with the same aesthetic.
A brand is engaging with your audience on a whole other level.
If your good your competition will take months or years to catch up.
If your extra good you won’t even give a shit about your competition because you’ll be so focused on building those connections.
So how do you connect?
Like, share, comment, direct message. Start the conversation and keep it about the other person. Good things take time.
And you never want to be the friend who only takes to someone when they want something…
Are you building a brand? What tips on connecting with your audience do you have?! Would love to get sharing.