Entrepreneurship: The Come Up Is Lonely But It’s Worth It

The honest truth is that entrepreneurship is a lonely process. No-one will care about your business the way that you do and you’ll notice. You’ll be the one staying late and coming in early and the one to pick up the pieces if something goes wrong. It takes a lot of responsibility, determination and pure hustle.

In the beginning it will most likely be you all by your lonesome working as the sales person, the secretary, the designer, the marketer…and whatever other position your business holds. It will be super challenging and guaranteed a little bit scary but when you land your first client or start to see your business grow to include your first employees it will be rewarding.

Entrepreneurship by nature is lonely. Yes, you can still spend time with friends and family and that should definitely be a priority in your life, but no-one will truly feel the emotions of the process as much as you will.

“If you want to be an entrepreneur, it’s not a job, it’s a lifestyle. It defines you. Forget about vacations, about going home at 6 PM – last thing at night you’ll send emails, first thing in the morning you’ll read emails, and you’ll wake up in the middle of the night. But it’s hugely rewarding as you’re fulfilling something for yourself.” – NIKLAS ZENNSTROM 

In 1994 Jeff Bezos quit his job on wall street to start Amazon out of his parents garage. Back then internet usage was growing at 2,300 percent per year, so Jeff came up with an online marketplace for books and within 60 days he was making $20,000 per week. This isn’t the average story for startups but it is important for two reasons. 1) Jeff took a leap of faith and quit his job to pursue something he believed in with no guarantee it would work. Although his parents did loan him the startup money, no-one cared about the project as much as he did. 2) He started something when it was still relatively unknown and worked extremely hard to do so.

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“Entrepreneurs must be willing to be misunderstood for long periods of time” – JEFF BEZOS

If you’re not okay with being the last stop for any problems than true entrepreneurship isn’t for you. Part of the loneliness comes from knowing that anything that happens, good or bad, falls on you and at the end of the day, it’s up to you to make the heavy hitting decisions and take full responsibility.

The upside of loneliness is that after a long period of time in which people misjudge you, underestimate you, or cheer you on from a distance, you are the one that will see and feel the reward.. and the satisfaction of proving everyone wrong. This won’t happen though without the ability to overcome failure and being able to see the reward.

Entrepreneurship has an amazing upside that comes with being able to live your passion. Waking up everyday and doing what you love is what each of us should want for ourselves. By redefining what life means and creating our own realities we can actually become happier more productive people. To stay happy, keep your priorities in check, know that friends and family are wildly important and that the loneliness you feel now won’t be forever…and it probably doesn’t feel like normal loneliness. It’s a different kind, a hopeful kind, one that holds the silver-lining of success.

“Entrepreneurship is about turning what excites you in life, into capital, so that you can do more of it and move forward with it.” – RICHARD BRANSON

For a long time I’ve known I was meant to work for myself. I never could stand when I had a boss telling me what to do. I understand how that sounds…but it’s the honest truth. Customers are one thing, when they need a product or service and request it a certain way it is your duty as a profession to give them the best you possibly can. That to me still feels like working on my own terms. Having a boss dictate when I could go home, when I had to sweep the floor or never have time to listen to my ideas was just something I couldn’t stand. I had a LOT of different jobs before I realized working for another business just wasn’t for me.

Now that I’m growing my own business I want to be the type of leader someone can openly share ideas with and hopefully feels good about working for. But I’ll also understand when someone is truly an entrepreneur at heart.

Entrepreneurship is scary and tiring and it comes with long hours but it is the only thing that has ever felt right for me and so if you’re reading this and you understand the different type of good-weird-wonderful loneliness I’m talking about, I’m just here to say hi… I understand and I salute you.

 

Carlee.

 

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Can You Make Me Feel? |The Real Power Of Branding|

This might be a short little post about the power of emotion and why it is, at least to me, the only real factor when it comes down to branding. I feel this way because consumers are people, and people, most of them…feel.

The largest determining factor for me when I buy something or connect with someone is always how I feel.

Our emotions fuel every small and large decision we make. I mean, yes rational thinking comes into play, but when you feel strongly for something…sooner or later it’s going to win you over. Emotion is a beautiful thing, it starts relationships, builds communities and brings people together in acts of humanity.

When we begin branding we play around with our colour choices, logo design and tag-line. We have fun thinking of content ideas and mapping out the structure of our business, blog or You-Tube Channel. We take the time to break down our social media pages and make sure they look cute and polished. If for a single minute we forget about who we’re trying to bring value too with our product, service or content then we have done a great disservice to the consumer and to ourselves.

How people feel when they see you, your content, your product, or after they use your service should be the single most important thing in your mind while you are combing through your social media or creating a logo.

Without evoking emotion you cannot create an actual connection with someone…and isn’t that what you want to do after all?

It is wildly important to remember that behind every screen there is a human being. On the other side of that LinkedIn account there is a real human being typing out a real and often emotional response.

Branding the right way means having respect for the human being behind the technology, and truly connecting on that human level.

So how do you create a deeper connection?

Ask questions.

Actually care.

Have empathy for the consumer.

Do your market research.

Support your community 100%.

Give them something worth their time and energy.

Put yourself in their shoes.

Be honest, open, relatable, vulnerable and real.

 

 

 

The Ozzy Osbourne Content Creation Method

Ozzy is a rock legend, his vocal talent was clearly bestowed upon him by the rock god’s themselves. He is so insanely talented that it would be hard to picture him doing anything else, I mean could you see him sitting behind the desk at a dental office answering phones? No-one would be able to understand him at all!

It is amazing to me that people like Ozzy are such obvious examples of the fact that we all have strengths and weaknesses, and the people who use their strengths ultimately find their innate gifts and change the world. Ozzy isn’t a talk show host for a reason… whenever I’ve watched him do an interview I could barely make out every other word. [maybe it’s just me but somehow I doubt it]

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So many people are stuck because they’re trying to be a receptionist or a day-time television host instead of the amazing lead vocalist they were truly meant to be.

Content creation is a beautiful thing for many reasons, but my most favour is that it allows people to be truly creative and express themselves. A side bonus to all of the creativity is that it generates awareness and revenue for personal brands and companies when used correctly.

By now you probably understand the method, find your talent as a creative and shine as bring as you can using that method. If you are a writer then you should be writing long stories here on LinkedIn that matter to people, grab readers attention and make them feel something, really take them on a journey and use all 1300 characters. If you’re good in front of the camera, as a videographer, podcaster, graphic artist, or have a gift for interviewing people use it. Whatever it is, do that and find a way to collaborate with people who have talent in the areas you lack.

The cool thing is that just like creatives have different talents, people consume content differently. I absolutely love reading books, but my friend swears by the fact that she’s only read one book in her entire life and chooses to consume content in video form. Whatever your talent is, video – written word – audio – interviewing – art, there are people primed to consume it in that way. It’s like we were all made to fit together and support one another.

So how do you really know which creation method suits you?

The only real answer is to get out there and try different forms of content creation and see which one works for you. Chances are you may already know you have serious skills as a videographer or writer and you may want to use that method of creation first before branching out into others to really build a solid foundation.

Ask for honest feedback and you will receive it. LinkedIn is an amazing platform where so many people would be happy to give you a real answer, in a really nice way. Truly listen to the feedback you receive, both positive and constructive. This one tip alone will put you years ahead of the game if you actually listen and then execute. Once you start putting your work out there you will be able to see consumer reactions quite quickly and gauge what your next step should be.

Don’t be discouraged if the form you thought you’d be great at doesn’t work, you have so many options for creative content production and it takes patience to learn, improve your skills, test audience reactions and ultimately grow an audience. If you truly feel absolutely deep in your soul, down to the very heart of you passionate about a certain creation method like videography or podcasting, take the time to get serious and learn that skill to the best of your ability. Once your audience starts to grow, nurture it by connecting with each one of them one on one. This takes some time but nothing beats real genuine connections that ultimately turn into friendships.

This steps also takes some serious insight into who you actually are as a person and who you want to be. Is your voice similar to Ozzy’s, you mumble when you talk but you can sing a wicked tune? Chances are you were made to sing. Same goes for each one of the methods… during this journey you may even find to your benefit, that you have talent in a few areas.

How Do You Find People To Collaborate With?

Asking for help or advice is really positive and humble place to start. You will be connecting with people that are skilled and talented in different areas than you, who will know more than you and when you come from a place of humility they will teach you, trust me. LinkedIn is full of creative people looking to collaborate and help each other succeed. It takes a bit of creativity in the inbox, sharing a personal story about yourself and truly helping them to see your vision. It is a marketplace of creativity and you my friend have taken the first step by making an account.

Ask and you shall receive. This the no bulls*t way to how I have landed some really amazing interviews and received advice from people much, much….much more successful than I am.

Seriously take a look at yourself through the Ozzy lens, are you a receptionist or a rock-star? Either one is fine but it’s about staying true to yourself, knowing where your strengths are and collaborating to reach the next level. Ozzy after all was in a band called Black Sabbath, he needed people to play the other instruments and create some epic music.

Let me know your thoughts. I cover tips to becoming more creative, forward thinking and generating new revenue on my show Revenue Monkey #revenuemonkey. See you tomorrow for Self-Care for Your Business Monday.

Carlee. – The Self-Care Enthusiast & Host of Revenue Monkey.

http://www.theselfcareenthusiast.com

Veterans Are Not Entry Level Talent and Rich Cardona Is Proving It.

Rich Cardona is a former Marine, turned leadership developer for Amazon, turned business owner and entrepreneur. His open, authentic style has recently caught the eye of VaynerMedia’s Chief Heart Officer Claude Silver, and the two are creating content that features Claude in a setting that makes her nothing less than perfectly relatable.

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According to the Bureau of Labor Statistics, the unemployment rate of veterans dropped from 4.3 percent to 3.7 percent in 2017. This Entrepreneur.com article mentions that 78 percent of veteran-owned businesses register sales of $100,000 or more, while more than 38% have sales of half a million or more. Veterans who would otherwise find it hard to break into the labour market, are recognizing their talents both as leaders and creatives.

Rich has a clear and powerful message: “Veteran’s are not entry level talent”. Rich wasn’t an A student in high-school like so many entrepreneurs before him.

“In high school I was crazy I played a lot of football, I was really into track, but I was always more interested in trying to be cool and popular and having a lot of friends, than I was about my grades or team. I knew moving forward that I was not going to be in a position to go to college and perform. My parent’s wouldn’t have been able to pay for it anyway. I was a junior and I decided to go into the Marine Corps delayed entry program. The contract stated that upon graduation sometime that year, in 1998, I would go to Marine-Corps bootcamp and be a recruit and eventually become a Marine.”

As I continued to interview Rich I naturally wanted to know why he chose the Marines specifically.

“The Marine Corps is a very very special place, it is the least sought after armed service, it is the smallest armed service. We take a lot of pride in being incredibly efficient and doing more with less. I started as a private and I retired early as a Captain and I never regretted that choice.”

After working at Amazon for a few years he decided to take a risk and start his own business.

“It was time to make a change, I wasn’t seeing my daughter as often, I wasn’t happy and I was starting to act out of character. My wife is the one who actually made the call and said ‘you’re done’. I had always been really interested in photography and videography and so that’s what I decided.”

LRG_DSC07118.jpg *photo of Ann Cardona taken by Rich, “she is the love of my life I never have and never will feel this way about anyone else…ever.”

I was surprised to learn that Rich didn’t have previous experience as a videographer and had to teach himself everything he knew, ultimately founding Flybysmedia. Veterans today might leave the armed services feeling stuck but Rich is the perfect example of getting creative in today’s fast paced digital world. Nothing is out of reach for individuals who are adaptable to change and willing to learn something new.

On what changed the course of his business:

“I went to VaynerMedia to meet Claude, I made a LinkedIn post about it, that my life might change forever, and I went in there and offered to vlog for her because I believe in her, I love her, and I wanted to create content for her, I wasn’t qualified really to create content, but I didn’t care. I had a one on one discussion with Gary Vaynerchuk  thanking him for all that he has done for me personally and for recognizing next-level talent in Claude.  Claude and I then came to this agreement where I would come to New York and make content for her…and I’ll never forget how she said ‘I trust you’. We had known each other for about a year and a half through phone calls and LinkedIn and emails and that changed everything. Fast forward my business now involves creating content, I am attached to my phone and always on my computer. I love to create content and tell a story and tell other people’s stories.”

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*Rich meeting Gary VaynerChuk at VaynerMedia NY.

I also had the chance to interview Claude, the woman I had heard so much about for her ability to create amazing culture, inspire others, and find talent in places others fail to look. When asked why she chose to work with Rich she responded simply but beautifully:

“Rich is untapped talent. He’s a veteran who chose to give his life for our country and there is so much courage in that. I trust him…I can trust to record my videos with him.”

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*Rich sitting with Claude Silver during one of their candid conversations.

With veterans leaving the military each day and entering the work force I asked Rich what skills he believed were characteristic of veterans and how they related to entrepreneurship.

” The Marine Corps. is notorious for discipline, attention to detail and supporting each other. It’s all about realizing the bigger picture that is it’s not about you, even as an entrepreneur, it’s about who you’re providing value too.”

When hiring a veteran you can expect:

  • Solid leadership and leadership development skills
  • Work ethic
  • Accountability
  • Attention to detail
  • Team player
  • Take initiative
  • Creativity
  • Forward thinking
  • Research/presentation skills
  • Adaptable to change
  • Problem solving skills

When I asked Rich what he thought the biggest challenge for veterans entering the work force or becoming entrepreneurs was, I was intrigued by his answer. I thought it would be to overcome serious anxiety or PTSD. Admittedly, I had watched a lot of cinematic movies on veterans returning home.

“That is humongous and I’m working on something for that [solving the challenge] we don’t know where we want to go, no-one knows what they want to do. Some veterans will just stick with what they’re doing even when they don’t want to do that anymore, meaning if I was a logistician I would go into logistics because that is where my skills are,  because we don’t have the confidence to go anywhere else. We are not entry level talent, we let people think they can get us at a bargain, when in reality in the military you don’t do the same job the whole time. We get scared, we start feeling rejection because we know our place in the military but we don’t know our place on the outside. It’s a process of rewriting your resume a million times, not trying to lose your military identity while taking on a civilian identity. It is very, very challenging.”

Rich Cardona’s advice for veterans who don’t want to feel stuck:

“The best thing you can do in my opinion is to determine how much you’re going to need to survive for X amount of months and pursue exactly what you want. Go after it or you will never know.”

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Where to find Rich: 

http://www.richcardona.net or flybysmedia.com

LinkedIn or Instagram @flybysmedia

 

Quotes: 

“Marine’s don’t like cutting corners, it’s all about the long game.”  

“Nobody cares about the company anymore, everyone cares about the people at the company.”

“Building my business is really just me building my personal brand and showing people what it looks like when a former Marine who left a “good job” says f*ck it, hustling as hard as I can.”

“I absolutely attribute all of my leadership abilities to the military.” 

“To be deemed a survivor it takes an incredible amount of failure.”  

“You are worth being in this world. You are loved and You are cared for.” 

“The right people will always see when you have their best interest in mind.” 

“I believe you can train your mind. I expect nothing from anybody. I truly mean it when I say that.” 

“Remember who you are. Once a Marine, Always a Marine.”

 

 

 

 

 

 

 

 

 

 

 

Let’s Get Real About Depression and Entrepreneurship.

Entrepreneurs, the business savvy hustlers of the world, are human too. We need sleep, food, water and believe it or not, downtime. When we think of entrepreneurship, we don’t think of depression or mental illness. Depression mild or severe, can really happen to any of us either because of life circumstance, a moment of loss, or a chemical imbalance in the brain.

Entrepreneurship can be a daunting task, full of hardship, failure and detours. The weak do not choose this path. Anyone who has chosen to be an entrepreneur and is succeeding or in the process, is a strong individual. The whole “profession” takes a shit-ton of personal development. It makes you look at every area of your life and improve it, to better yourself beyond what you think is capable in the moment.

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Depression is something that might be taboo in the world of entrepreneurship, because it might symbolize the opposite of the image we have created for it.

But, there are hundreds of thousands of entrepreneurs currently living with depression that have thriving successful businesses.

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To manage my own mindset during a period of depression is perhaps one of the most challenging things I’ve had to do…. although rehab was also challenging, shoutout to Grant Cardone who publicly speaks about his addiction issues and how they changed his life, now he’s a multi-millionaire. It’s challenging because you feel, depressed, you don’t want to get up, you don’t want to shower, you don’t want to do anything. It might last a day or a few weeks and you don’t want other people to notice, especially your team… what would they think of you?

Entrepreneurship in a way helped me with my own depression. Starting or running a business means you are responsible for your own success or failure. Each day I know that if I don’t do anything, my blog and writing career will vanish.

Being unafraid to be open about what you’re experiencing with your team creates a better relationship. Your team needs to be able to understand where you’re coming from and why. The strength to speak your truth beyond the fear of rejection or judgement will build authenticity, a culture of trust and pure communication, and bring you liberation.

You don’t have to be perfect or on all the time. This business thing takes a lot, like a LOT of hard work. Don’t ever be afraid to share your personal journey, and don’t ever feel bad for taking care of yourself first. My gosh!

There are plenty of us out here working, building and growing that have depression or another form of mental illness. Don’t let it hold you back.

I truly believe the only way to end stigma, shame, feelings of guilt, is to shed light on the topics that need to be talked about the most.

You CAN succeed as an entrepreneur with depression.

I’d love to connect and grow with you.

 

Love you all,

Carlee.

 

How To Remain A Badass Even When You’re Having A Bad Day.

We all have bad days, they happen because we are human and sometimes life likes to mess with us a little bit; make sure we know we’re still living. The day goes something like this: the alarm doesn’t go off, you call the office to tell them you’ll be 15 minutes late, you get in your car but you remember you chose not to put gas in it last night…sacrificing that time to watch another episode of Shameless on Netflix, now you’re another 20 minutes late, by the time you get to work Stacey has taken credit for the idea you told her about yesterday, and to top it all of you forgot to brush your hair.

Wait, did I mention coffee? Yeah…you didn’t have time to grab a coffee either.

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Now tell me you haven’t had a day like this at least once. It’s so easy in that moment to say f*ck it and write the rest of the day off as a complete disaster, I’m definitely guilty of doing it.

It’s taken me some time, but I’ve learned the difference between having a bad moment or morning, and making it last all day. (cheesy quote alert)

When you really think about it, can you even afford to have a bad day…for the whole day? It just takes up so much time and energy. It’s not really the fact that you might have children, or other people counting on you (although important), it’s the fact that you know you’re stronger than a few bad moments, and surrendering to them would mean letting yourself down.

You remain a badass when…

You can laugh it off and find the humour in an otherwise annoying situation. Why, because everyone would rather be stuck in an elevator with someone who’s calm and can crack a few jokes, instead of someone who’s loud, angry and aggressive. (Replace elevator with office, school, or any general activity in which you partake).

You choose to walk away and master your emotions. One of my biggest shortcomings is not walking away at the right time. If you’re having a bad day because someone keeps pushing your buttons, remember your awesomeness, and choose to walk away. All the fuss usually isn’t worth your time anyway.

You say “f*ck it” and continue on as usual. This strategy has worked well for me in the past. Sometimes there’s not much left you can do, and the minute you say those two magical words, the stress just melts away. The day can start a new!

You practice self-care like a damn pro. Obviously I’m big on this one. After a bad day, I like to remind myself that yes, I’m still a badass, and yes it’s a good idea to continue to take care of myself. Find what self-care looks like for you, a bubble bath, good music, yoga, doing some artwork, boxing; it’s individual to you and what makes you feel good.

You connect with your tribe. My tribe is literally a few good friends and my mom…mostly my mom. It’s the people that you can share anything with, and they always have your best interest at heart. Connect, laugh, cry, share your day and all of it’s bizarre mishaps, I promise you’ll feel better.

You learn from it. So maybe you set two alarms, get a coffee maker that instantly brews at 6am, stay away from telling Stacey anything in the future… whatever it is, you can learn from it and going forward, you will have levelled up your badassery.

You’ve managed to define the word “badass” for yourself and live up to it. Yup, whatever the word badass means to you. Maybe it’s hitting the gym everyday, not letting other’s control your emotions, continuing to hustle, standing up for what you believe in, knowing your worth when other people don’t, speaking up for yourself, having the courage to do what is right. Find what it means for you and live it.

 

Last,

You forgive yourself if you don’t do any one of these things, because having a bad day is okay, and believe it or not you’re still badass. Yeah, it’s not really a trick, it’s amazing if you can manage to succeed at doing all of the above, but if you don’t, take responsibility for your side and know that tomorrow will bring something new, and often better.

YOU are strong, capable, and courageous. Even when you forget to do that one thing… you know, the thing that’s been on your list for the last two weeks and it’s finally caught up to you? Yeah, even then, still a badass.

Keep it up,

Carlee. xx