The Ozzy Osbourne Content Creation Method

Ozzy is a rock legend, his vocal talent was clearly bestowed upon him by the rock god’s themselves. He is so insanely talented that it would be hard to picture him doing anything else, I mean could you see him sitting behind the desk at a dental office answering phones? No-one would be able to understand him at all!

It is amazing to me that people like Ozzy are such obvious examples of the fact that we all have strengths and weaknesses, and the people who use their strengths ultimately find their innate gifts and change the world. Ozzy isn’t a talk show host for a reason… whenever I’ve watched him do an interview I could barely make out every other word. [maybe it’s just me but somehow I doubt it]

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So many people are stuck because they’re trying to be a receptionist or a day-time television host instead of the amazing lead vocalist they were truly meant to be.

Content creation is a beautiful thing for many reasons, but my most favour is that it allows people to be truly creative and express themselves. A side bonus to all of the creativity is that it generates awareness and revenue for personal brands and companies when used correctly.

By now you probably understand the method, find your talent as a creative and shine as bring as you can using that method. If you are a writer then you should be writing long stories here on LinkedIn that matter to people, grab readers attention and make them feel something, really take them on a journey and use all 1300 characters. If you’re good in front of the camera, as a videographer, podcaster, graphic artist, or have a gift for interviewing people use it. Whatever it is, do that and find a way to collaborate with people who have talent in the areas you lack.

The cool thing is that just like creatives have different talents, people consume content differently. I absolutely love reading books, but my friend swears by the fact that she’s only read one book in her entire life and chooses to consume content in video form. Whatever your talent is, video – written word – audio – interviewing – art, there are people primed to consume it in that way. It’s like we were all made to fit together and support one another.

So how do you really know which creation method suits you?

The only real answer is to get out there and try different forms of content creation and see which one works for you. Chances are you may already know you have serious skills as a videographer or writer and you may want to use that method of creation first before branching out into others to really build a solid foundation.

Ask for honest feedback and you will receive it. LinkedIn is an amazing platform where so many people would be happy to give you a real answer, in a really nice way. Truly listen to the feedback you receive, both positive and constructive. This one tip alone will put you years ahead of the game if you actually listen and then execute. Once you start putting your work out there you will be able to see consumer reactions quite quickly and gauge what your next step should be.

Don’t be discouraged if the form you thought you’d be great at doesn’t work, you have so many options for creative content production and it takes patience to learn, improve your skills, test audience reactions and ultimately grow an audience. If you truly feel absolutely deep in your soul, down to the very heart of you passionate about a certain creation method like videography or podcasting, take the time to get serious and learn that skill to the best of your ability. Once your audience starts to grow, nurture it by connecting with each one of them one on one. This takes some time but nothing beats real genuine connections that ultimately turn into friendships.

This steps also takes some serious insight into who you actually are as a person and who you want to be. Is your voice similar to Ozzy’s, you mumble when you talk but you can sing a wicked tune? Chances are you were made to sing. Same goes for each one of the methods… during this journey you may even find to your benefit, that you have talent in a few areas.

How Do You Find People To Collaborate With?

Asking for help or advice is really positive and humble place to start. You will be connecting with people that are skilled and talented in different areas than you, who will know more than you and when you come from a place of humility they will teach you, trust me. LinkedIn is full of creative people looking to collaborate and help each other succeed. It takes a bit of creativity in the inbox, sharing a personal story about yourself and truly helping them to see your vision. It is a marketplace of creativity and you my friend have taken the first step by making an account.

Ask and you shall receive. This the no bulls*t way to how I have landed some really amazing interviews and received advice from people much, much….much more successful than I am.

Seriously take a look at yourself through the Ozzy lens, are you a receptionist or a rock-star? Either one is fine but it’s about staying true to yourself, knowing where your strengths are and collaborating to reach the next level. Ozzy after all was in a band called Black Sabbath, he needed people to play the other instruments and create some epic music.

Let me know your thoughts. I cover tips to becoming more creative, forward thinking and generating new revenue on my show Revenue Monkey #revenuemonkey. See you tomorrow for Self-Care for Your Business Monday.

Carlee. – The Self-Care Enthusiast & Host of Revenue Monkey.

http://www.theselfcareenthusiast.com

IF YOU AREN’T CONNECTING, YOU AREN’T BRANDING

Business as far as I can tell is exactly like life.

Once you have everything you’ve wished for whether its money, or cars or a successful small business, what matters comes into focus.

Connection.

Connection is what will build your business, brand, sell your products or build your community and lack of connection is most assuredly what will stop whatever you’re doing from growing.

The only true way to build connection is to actually give a shit.

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Whether you connect in person or on social, you’ve got to interact and start conversations with the people who take notice.

Giving a shit means that you’ll find creative ways to connect, you’ll ask better questions and when you provide value to others you’ll do so on a much deeper level.

You’ll basically set yourself up to be a leader in whatever you choose to do IF you’re passionate about it enough to put in the time and effort it takes to connect.

It isn’t easy, it takes a lot of work and a ton of time, but if you’re willing to go the extra mile day in and day out to build a strong foundation of people willing to support you than you’ve won.

You’ve won because that’s realy all that life comes down too, the relationships you build along the journey and how many people you’ve helped along the way.

We all know this, yet we still fail to act on our knowledge.

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In my opinion, people fail to act because they don’t see the quick results. Building relationships in business is exactly like growing in a long-term romantic relationship. Sure at first you really like each other and you laugh at each others crappy jokes but as the years go on you actually begin to love each other, know each other on a different level and if it’s really good, you wouldn’t trade it for anything.

Branding is the same thing. It takes patience, effort, time and even forgiveness at times. If you can understand the similarities and your in a position of geniunely caring about what you do, you will succeed against all odds.

A brand isn’t built from a logo or pictures with the same aesthetic.

A brand is engaging with your audience on a whole other level.

If your good your competition will take months or years to catch up.

If your extra good you won’t even give a shit about your competition because you’ll be so focused on building those connections.

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So how do you connect?

Like, share, comment, direct message. Start the conversation and keep it about the other person. Good things take time.

And you never want to be the friend who only takes to someone when they want something…

Are you building a brand? What tips on connecting with your audience do you have?! Would love to get sharing.

 

Carlee xoxo

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