Can You Make Me Feel? |The Real Power Of Branding|

This might be a short little post about the power of emotion and why it is, at least to me, the only real factor when it comes down to branding. I feel this way because consumers are people, and people, most of them…feel.

The largest determining factor for me when I buy something or connect with someone is always how I feel.

Our emotions fuel every small and large decision we make. I mean, yes rational thinking comes into play, but when you feel strongly for something…sooner or later it’s going to win you over. Emotion is a beautiful thing, it starts relationships, builds communities and brings people together in acts of humanity.

When we begin branding we play around with our colour choices, logo design and tag-line. We have fun thinking of content ideas and mapping out the structure of our business, blog or You-Tube Channel. We take the time to break down our social media pages and make sure they look cute and polished. If for a single minute we forget about who we’re trying to bring value too with our product, service or content then we have done a great disservice to the consumer and to ourselves.

How people feel when they see you, your content, your product, or after they use your service should be the single most important thing in your mind while you are combing through your social media or creating a logo.

Without evoking emotion you cannot create an actual connection with someone…and isn’t that what you want to do after all?

It is wildly important to remember that behind every screen there is a human being. On the other side of that LinkedIn account there is a real human being typing out a real and often emotional response.

Branding the right way means having respect for the human being behind the technology, and truly connecting on that human level.

So how do you create a deeper connection?

Ask questions.

Actually care.

Have empathy for the consumer.

Do your market research.

Support your community 100%.

Give them something worth their time and energy.

Put yourself in their shoes.

Be honest, open, relatable, vulnerable and real.

 

 

 

CELBEBRITIES POOP…AND OTHER WEIRD THINGS THAT MAKE US ALL EQUAL

YEARS ago (or so it seems) me and my bestie (miss you!) came to the sudden realization that celebrities like Brittany Spears and Meg Ryan poop, just like us.

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It was the most hillarious thing to imagine Brittany Spears pooping in a luxurious bathroom, but it was also the first time we started thinking that celebrities were just normal people.

If you’re still with me after that image, this blog post is actually about something a little more meaningful.

For those of you who didn’t make it this far (and aren’t even reading this) you’re welcome, Brittany on the poreclain will stay with you forever.

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This post is about the fact that we all have strengths and weaknesses. So many of us are held down by what other people think. Whether it’s our parents, friends, neighbours, co-workers, for some reason what these people think affects most of our lives in a pretty serious way.

I know that for literally the first…26.5 years of my life (working on it!) I cared about what people thought of me and it held me back from so many things. Dancing to music in a beautiful open field concert was one of them, losing a huge sale because I was scared to ask was another.

Remembering the fact that celebrities poop reminded me that we are all human beings. We all have stuff we are good at and stuff that we completely suck at.

The best part is…everyone sucks at something, so don’t ever let anyone make you feel bad for what you aren’t good at.

Smile at the haters and do YOU boo.

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Everyone has suffered middle-school embarrasement, had an awkward first kiss, botched an interview or tried something and failed. There isn’t one person I know that doesn’t have a shameful story from their past that they’d rather not talk about.

Trust me… the first two decades of my life should just be written off.

YES I stuffed my bra in elementary school only to be discovered in the change room… I wanted boobs okay, is that too much to ask?!

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YES I got too drunk to make it to prom and ended up sleeping in the limo.

YES I have burnt water while trying to cook………….

YES I have a huge darth vader tattoo on my back… … ……

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Were all equal…equally bad at something and equally awesome at something else.

We’ve only got one life to live, unless you believe in reincarnation… do you? I’d love to dive into your world.

Let’s make the most of it. Whenever your down and out or worried about keeping up with whoever the neighbourhood Kardashians are, remember they all poop… we all poop..

No one’s any better or any worse than the next.

I’ll see on instagram or  snapchat,

Carlee. xoxo

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IF YOU AREN’T CONNECTING, YOU AREN’T BRANDING

Business as far as I can tell is exactly like life.

Once you have everything you’ve wished for whether its money, or cars or a successful small business, what matters comes into focus.

Connection.

Connection is what will build your business, brand, sell your products or build your community and lack of connection is most assuredly what will stop whatever you’re doing from growing.

The only true way to build connection is to actually give a shit.

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Whether you connect in person or on social, you’ve got to interact and start conversations with the people who take notice.

Giving a shit means that you’ll find creative ways to connect, you’ll ask better questions and when you provide value to others you’ll do so on a much deeper level.

You’ll basically set yourself up to be a leader in whatever you choose to do IF you’re passionate about it enough to put in the time and effort it takes to connect.

It isn’t easy, it takes a lot of work and a ton of time, but if you’re willing to go the extra mile day in and day out to build a strong foundation of people willing to support you than you’ve won.

You’ve won because that’s realy all that life comes down too, the relationships you build along the journey and how many people you’ve helped along the way.

We all know this, yet we still fail to act on our knowledge.

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In my opinion, people fail to act because they don’t see the quick results. Building relationships in business is exactly like growing in a long-term romantic relationship. Sure at first you really like each other and you laugh at each others crappy jokes but as the years go on you actually begin to love each other, know each other on a different level and if it’s really good, you wouldn’t trade it for anything.

Branding is the same thing. It takes patience, effort, time and even forgiveness at times. If you can understand the similarities and your in a position of geniunely caring about what you do, you will succeed against all odds.

A brand isn’t built from a logo or pictures with the same aesthetic.

A brand is engaging with your audience on a whole other level.

If your good your competition will take months or years to catch up.

If your extra good you won’t even give a shit about your competition because you’ll be so focused on building those connections.

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So how do you connect?

Like, share, comment, direct message. Start the conversation and keep it about the other person. Good things take time.

And you never want to be the friend who only takes to someone when they want something…

Are you building a brand? What tips on connecting with your audience do you have?! Would love to get sharing.

 

Carlee xoxo

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