Can You Make Me Feel? |The Real Power Of Branding|

Can You Make Me Feel? |The Real Power Of Branding|

This might be a short little post about the power of emotion and why it is, at least to me, the only real factor when it comes down to branding. I feel this way because consumers are people, and people, most of them...feel. The largest determining factor for me when I buy something or connect [...]

CELBEBRITIES POOP…AND OTHER WEIRD THINGS THAT MAKE US ALL EQUAL

CELBEBRITIES POOP…AND OTHER WEIRD THINGS THAT MAKE US ALL EQUAL

YEARS ago (or so it seems) me and my bestie (miss you!) came to the sudden realization that celebrities like Brittany Spears and Meg Ryan poop, just like us. It was the most hillarious thing to imagine Brittany Spears pooping in a luxurious bathroom, but it was also the first time we started thinking that [...]

IF YOU AREN’T CONNECTING, YOU AREN’T BRANDING

IF YOU AREN’T CONNECTING, YOU AREN’T BRANDING

Business as far as I can tell is exactly like life. Once you have everything you've wished for whether its money, or cars or a successful small business, what matters comes into focus. Connection. Connection is what will build your business, brand, sell your products or build your community and lack of connection is most [...]